Creating Bad Content
Even if you get everything else right, creating bad content will destroy your chances of getting considerable traffic and making decent money.
Here are some reasons why good content is a must:
- Your content won’t be shared virally if it isn’t really great.
- Your bounce rate (the number of people who quickly leave your site without reading your content) will be high, which will keep you from ranking well in Google.
- People won’t trust your authority in your niche.
- People won’t click your ads, because they won’t be there long enough to and they won’t trust you enough to.
- People won’t come back to your site.
A long time ago, some webmasters wanted poor content, because they wanted people to click and AdSense add and nothing more.
Poor content accomplished that sometimes… when it didn’t just make the user hit the back button.
These days, earning money is much more complex, and having great content is absolutely essential.
Failing to Connect
Blogging is much more than just posting content. It’s about connecting with your audience on a personal level, too.
If you fail to do this, you’re going to find that your content isn’t shared as much and your visitors don’t come back.
A lot of times you may look at a particular blog and wonder, “What’s so great about this blog?” Maybe it gets a ton of traffic and you just can’t figure out why.
The answer is usually engagement.
The most successful bloggers aren’t those that simply toss up a few 500-word articles and a picture here and there.
They’re the ones who respond to comments, encourage people to leave comments, and reach out to their fans.
They’re the ones who interact with their audience, and allow their audience to connect with them on a personal level.
To really make the most of this, let your personality shine on your blog.
Post a picture of yourself and make your “About” page sparkle with your unique personality. Infuse yourself into every blog post!
Are you still trying to stuff your target keywords into your articles as often as possible in order to reach a specific keyword density?
Hellooooo? 1999 called, and they want their internet-marketing tactic back!
Pardon the silly cliché expression, but it’s the truth. Keyword stuffing hasn’t worked in a very long time, and worse case scenario, it could get you penalized by the Big G.
It’s not necessary anymore, anyway. Google has gotten a lot more advanced, and you don’t even need to target specific keywords the same way.
They can actually figure out synonyms with pretty good accuracy, so if you write an article titled “How to Build a Rowboat”, they can figure out that a search for “How to Make a Rowboat” probably means the same thing. So you don’t have to stuff both keywords into your content.
As long as you’re using the standard lingo you’d need to use to create a great article on a particular topic, you’ll be all good.
Honestly, keyword research really isn’t as important as it used to be. Google focuses on other areas a lot more now.
Ok, 1999 is seriously ringing my phone off the hook.
This is another very old, outdated tactic that is just as likely to get you penalized as it is to help you.
Yes, you do need backlinks. They can still help you. But they need to be organic links from quality sites. Google can spot link spamming a mile away now, and they will slap the crap out of you for it.
Here’s what you should NOT do:
- Creating a bunch of low-quality pages on Blogger, HubPages, etc. just to link back to your site
- Buying links to your site (no, no, no!)
- Submitting your site to spammy link directories
Here’s what you should do:
- Create content people will want to link to.
- Encourage people to share your content by using social share plugins and mentioning sharing in your articles
- Guest post on popular blogs and link back to your content
Remember, it’s never too late (or too early) to start building an email list. The best time to start, if you haven’t already, is now!
Not next week.
Every day you wait is potentially several subscribers you lose forever. Those people may never cross your path online again.
Isn’t it better to get those people on your list while you have the chance?
Be careful with your email marketing efforts, because once you alienate a subscriber, they’re gone for good.
They’ll hit that “unsubscribe” link, and you’ll probably never hear from them again.
As long as you avoid the mistakes outlined in this guide, you’ll probably find a lot of success with email marketing.
Ultimately, if you treat your list like gold, they’ll bring you lots of gold!